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Strategic Marketing tailored for SMEs to grow faster and with direction.

We support companies that want to boost their results with clarity, focus, and solutions adjusted to their reality, so they stand out and sell more with less effort.

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SOLUTIONS

Strategic Marketing Consultancy with an integrated view of the entire process needed to make your business more visible, efficient, and results-oriented. Solutions are tailor-made, respecting the company’s size, digital maturity level, and the complexity of Marketing and Sales functions.

Strategic Planning
(PEMD Canvas Method)

A dynamic and agile marketing planning approach for thriving in today’s ever-changing world.

External Marketing Manager
(CMO as a Service)

Ongoing strategic marketing management fully aligned with your company’s goals, without the complexity and costs of an internal hire.

One-Shot Consultancy

Quick, targeted response to specific marketing issues; expert guidance for safer decision-making and risk mitigation.

OUR METHODOLOGY

OUR METHODOLOGY

We use PEMD Canvas, a proven methodology adopted by hundreds of organizations, including private companies, public institutions, and leading educational entities. Based on this model, we build a solid strategic plan in a short time, even with limited resources like time, budget, staff, tools, or knowledge. Our structured process ensures clarity in decision-making and tangible business results.

WHERE ARE WE NOW?

1. DIAGNOSIS

Analysis of the current business situation to identify key opportunities and challenges.

WHERE ARE WE GOING?

2. STRATEGY

Definition of strategic objectives and KPIs to drive brand and business growth.

HOW DO WE GET THERE?

3. TACTICS

Development of a tactical and operational plan with realistic and measurable actions to achieve the objectives.

HOW DO WE DO IT?

4. Optional Management

Additional Strategic Consultancy to guide the implementation and execution of the plan.

WHO WE ARE

WHO WE ARE

Fernanda Gomes is a Marketing and Communication professional with over 20 years of experience in Strategic and Operational Brand and Business Management. She holds a Postgraduate Degree in Strategic Planning and Management from PUC, and specializations in Marketing from SENAC and Advertising & Propaganda from ESPM. Fernanda has worked in renowned global marketing and advertising agencies, leading teams and high-complexity projects for companies in sectors such as Consumer Goods, Finance, Telecom, Technology, Beverages, and Food. Between 2013 and 2018, she was repeatedly recognized for her performance and results by clients and by WPP Group, where she received Executive Leadership training for three consecutive years.

Constant Development: In recent years, she has deepened her expertise in areas like strategic planning for SMEs, inbound marketing, SEO, content, performance, automation, sales, CRM, and AI for productivity. Recent trainings include PEMD Canvas – Marketing Elevation (Prof. Nino Carvalho), PEACE Sales Methodology, Marketing Automation – RD Station, Inbound Marketing – HubSpot, and several Digital Marketing courses.

Key Differentiators

Key Differentiators

Why choose our consultancy?

Tailor-Made
Service

Individualized support and projects tailored to the specific needs of each business, because every company is unique.

Multidisciplinary
Knowledge

20+ years in the marketing and communication market, with experience in strategy, branding, channels, digital, and brand and business development.

Proven
Methodology

PEMD Canvas is validated and adopted by hundreds of companies from various industries and by renowned professionals and academics.

Broad and
Integrated Vision

A 360° Marketing perspective, combined with 20+ years of market experience leading brands, businesses, complex projects, and multidisciplinary teams.

EXPERIENCE AND PORTFOLIO

Testimonials

Testimonials

Esdras Barbosa Diretor de Marketing Align Technology
“Trabalhei com a Fernanda em momentos cruciais de reposicionamento e lançamento de marcas importantes e novos formatos de negócio. Ela é uma profissional de alta performance com sólido conhecimento de construção de marcas, capaz de articular estratégias compreensivas e coordenar times multifuncionais regionalmente. Possui forte espírito de liderança, trabalha bem sob pressão e demonstra comprometimento e organização com claro pensamento estratégico.”
Paula FidelisDiretora de Marketing Serena
“Excelente profissional, sempre buscando atender as necessidades dos seus clientes, mas sem deixar de colocar seus pontos, agregando muito valor para todos os projetos. Busca atingir os objetivos com muita pareceria, mesmo quando grandes desafios que são apresentados, é uma profissional senior e muito ética.”
Damian Pirichinsky Former Colgate-Palmolive Oral Care Marketing Director
“I had the pleasure of working with Fernanda from 2017 through 2018. She is a strong performer with a good balance between strategic and tactical skills. She is very dedicated with a strong focus on team relationship & engagement and solid project management experience. Under her leadership, we accomplished several strategic projects for the business and launched a good number of successful campaigns for our Oral Care business. Proven leadership and teamwork skills, self-motivated professional that works to achieve or exceed objectives, with exemplary work ethic.”
Andreia AbudVP de Mídia WMCcann
“Tive a oportunidade de trabalhar com a Fernanda durante 5 anos onde ela liderava o atendimento de uma conta global. Profissional com forte pensamento estratégico e atitude colaborativa, desempenhava um importante papel tanto no cliente como na agência . Ao articular as atividades das áreas e garantir um ótimo relacionamento com o cliente facilitava muito as entregas da mídia, garantindo a excelência no resultado final da agência . Não menos importante do que a eficiência destaco a Ética e sensibilidade no trato com toda a equipe.”
Emma BaineGroup COO at TLC Marketing
“I had the pleasure of working closely with Fernanda and found her to be a brilliant professional with a fantastic attitude and work ethic. Both strategic and operational, Fernanda approaches every challenge with a solution driven mindset and leads teams with motivation and inspiration.”
Cristina CoutoCustomer Service Manager Amazon
“A Fernanda é uma excelente profissional, além de ser muito habilidosa na administração entre os departamentos. Tem grande capacidade de entender, sintetizar e passar isso aos times, estabelecendo processos organizados e efetivos. É uma profissional inspiradora por sua inteligência, competência, garra e vontade de fazer acontecer.”
Joseph BaideGlobal Marketing Director Campari
“Fernanda is able to drive integrated campaign ideas across markets and across channels with excellence. She has the leadership skills necessary to lead client partners and agency partners to fundamentally impact business goals. I strongly recommend Fernanda in any capacity.”
Melissa MendonçaNew Business Sales Executive at Google
“Trabalhei com a Fernanda em um momento absolutamente desafiador, onde saíamos de um cenário estável e seguro - construído em grande parte pela liderança dela - e entrávamos em um terreno bastante instável. A Fernanda aceitou o desafio com a mesma determinação e garra de sempre, fazendo com que nós, geridos por ela, tivéssemos certeza de que estávamos acolhidos e prontos para esse próximo desafio. A experiência que tive de trabalhar e aprender com ela foi ótima para o meu desenvolvimento pessoal e profissional.”

LET’S WORK TOGETHER?


Our contacts:

Europe: +34 614 840 218
Brazil: +55 (11) 99690 2262
hello@fernandagomesmarketing.com

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